Privacy Policy of Park Retail Ltd (t/a Appreciate Business Services). Updated October 2020
Park Retail Ltd (t/a Appreciate Business Services) ("We") are committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
On 25th May 2018 the General Data Protection Regulation ((EU) 2016/679) (GDPR) came into effect in the UK. This gives data subjects (living individuals in respect of whom personal data is processed) enhanced rights and protections in relation to their personal data. We are committed to safeguarding the privacy of the users of our services. Therefore, we have updated our Privacy Policy so we are completely clear as to what personal data we collect, why we collect that personal data and how we handle it.
We, Park Retail Ltd (t/a Appreciate Business Services) are registered in England and Wales under company number 00402152 with a registered office at Valley Road, Wirral, Merseyside CH41 7ED are the Data Controller (as that term is defined in data protection legislation). In some cases we process personal data about individuals in order to supply services to our business customers. Where we process personal data on behalf of a business customer, the business customer will be data controller of that personal data and such personal data will be processed in accordance with the privacy policy of that business customer. In those circumstances, we will be a data processor of such personal data (as that terms is defined in data protection legislation). As a data processor we are still required to process the personal data in accordance with data protection legislation, and this privacy policy explains how we do this.
Please read the privacy policy carefully. By visiting our website you are accepting and consenting to the practices described in this policy.
1. What information do we collect from you?
We may process the following data about you:
1.1 Information you give us.
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What personal data might you supply to us?
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How and why we process your personal data:
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Account information: Information about you which relates to your, or your employer’s account with us. This information may include your name, your email address and your telephone and/or mobile number.
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We will process this data to maintain your account with us, to provide our services to you, to communicate with you and to back up our database. The reason we process this data is to ensure the proper administration of your account and our business and, where you have entered into a contract with us, for the purposes of fulfilling our contract with you.
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Registration Information: Information you provide when you register to use our services and when you report a problem with our website. The information you give us may include your name, address, e-mail address and phone number.
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We will process this data so we can deal with your registration, or other communications or applications, or to address your query or concern. The reason we process this data is to ensure the proper administration of your registration and our business.
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Transaction Data: If you redeem rewards through our services, you will need to provide certain information to us so that we can supply those rewards to you. The information you supply to us may include your name, your contact details and other information relevant to your transaction.
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We will process that data in order to perform our contract with you and to fulfil the transaction. This is also our reason for processing the data (our legitimate interest).
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Communication Data: If you communicate with us, we may process the information contained in your communication. This information may include your name and contact information, the content of your communication and any metadata our website generates where you communicate with us using the contact form available on our website.
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We will process that information so we can correspond with you and keep records of such correspondence. The reason we are processing this data is to ensure the proper administration of our business (our legitimate interest).
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Notification Data: Where you have purchased services from us, or where you subscribe to receive our email notifications and/or newsletters, we will process your data so that we can send such email notifications and/or newsletters to you. If you prefer not to receive such communications please email polypipe@theloyaltyworks.co.uk to unsubscribe.
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The legal basis for us processing this data is that you have consented to such processing
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Regulatory Data: We may process your data if we need to do so in order to comply with our legal and/or regulatory obligations, so that we can protect the vital interests of you or another natural person.
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The reason we will process such data is to protect the vital interests of you or another natural person
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1.2 Information we collect about you.
1.2.1 With regard to each of your visits to our website we will automatically collect the following information:
a. technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We will obtain this data through our analytics tracking system. We process this data so we can monitor and analyse how our website is used so we can improve our website and our services; and
b. information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page. We process this data so we can monitor and analyse how our website is used so we can improve our website and our services.
1.2.2. To ensure we promote our services in a targeted manner, we may undertake profiling activities in relation to certain individuals, using information which is publicly available about such individuals in their professional (not personal) capacity. No automated decisions are made in respect of such profiling activity. This profiling enables us to determine those people and companies who may be most interested in our services. If you would like more information about these activities or you do not wish to be the subject of any profiling activity, please contact our data protection officer using the details below.
2. Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. To find out more information about cookies, including how to see what cookies have been set and how to manage and delete them, go to www.allaboutcookies.org.
We use Google Analytics cookie on our website. This cookie is used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookie collects information in an anonymous form, including details about the number of visitors to our website, where visitors have come to the website from and the pages they visited.
Most web browsers allow some control of most cookies through the browser settings. If you want to know how to do this please look at the menu on your browser, or look at the instructions on www.allaboutcookies.org.
You may set up your computer to reject cookies although, in that case, you may not be able to use certain features on our website.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
Cookies use by this website
Below is a list of the cookies that this website uses along with an explanation.
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Cookie
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Data collected by the cookie
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How long this data is kept for
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Who owns this data
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_ga
_gid
_gat
AMP_TOKEN
_gac_x
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Google Analytics is a service that helps us see how our website is being used. It gathers anonymous data and provides us with aggregated visitor statistics (such as the total number of visitors, how visitors interact with our website and how our website is found). These statistics are only ever used to improve how our website works.
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2 years
24 hours
1 minute
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Google Analytics
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x_x_customer
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This is a temporary session cookie that’s erased when you close your browser. This cookie enables various site functionality. Without this cookie you would not be able to login.
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End of session
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Appreciate
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cookieconsent_status
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We use this cookie to distinguish whether our cookie usage warning has been dismissed.
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1 year
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Cookie Consent
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3. When will we disclose your personal data to others?
3.1 We may need to share your personal information with members of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries. These terms are defined in section 1159 of the UK Companies Act 2006.
3.2 We may need to share your personal information with certain selected third parties including:
a. our business partners, suppliers and sub-contractors for the purpose of performing any contract we have with you or them. In particular, we use third party IT companies to host our operating system and store personal information, and to support us in the use of that operating system. We also use a telecommunications agency to verify that the personal information we hold about you is accurate, up to date and correct ;
b. analytics and search engine providers that assist us in the improvement and optimisation of our website;
3.3 We will also disclose your personal information to third parties in the following circumstances:
If we sell or buy any business or assets, in which case we may need to disclose certain personal data to the prospective seller or buyer of such business or assets.
If all or most of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any legal agreement we have with you; or to protect our rights or property, or the safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
4. Where do we store your personal data?
We will always try to ensure that your personal data is processed within the European Economic Area. In some circumstances this will not be possible. In circumstances where it is necessary for us to transfer your personal outside the European Economic Area, we will only transfer such personal data to third parties where we have carried out due diligence on such third parties to ensure they will protect your personal data using similar standards and safeguards as we have. We will also have contractual provisions in place with such third parties to ensure your personal data is protected. Such contractual provisions will be based on the standard contractual clauses approved by the European Commission for the transfer of data outside the EEA or such other appropriate standards as are required from time to time by the European Commission or the UK Government. You consent to the transfer of your personal data outside of the EEA, as long as we comply with these requirements.
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, and we will maintain appropriate technical and organisation measures to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Some of the specific measures we use to keep your personal data safe and secure include encryption technology, amongst other things.
5. Storage and deletion of personal data
a. Any personal data that we process will be deleted from our systems once we have completed the purpose for which we were processing the personal data. In some cases, the purpose for which we are processing your personal data will last for a considerable period (for example, if you are a long term customer of ours, we will need to store your data until our relationship with you comes to an end).
b. We will determine the period for which we need to retain your data, acting reasonably, and taking into consideration a number of factors such as your relationship with us, your engagement with us, and the fulfilment of contracts we have with you.
c. We may need to retain your personal data where this is necessary to comply with our legal or regulatory obligations, or to protect the vital interest or the vital interests of another natural person.
6. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Your rights
7.1 Under data protection laws you have the following fundamental rights:
a. The right to access the personal data we hold about you;
b. The right to have your personal data corrected if there are errors or inaccuracies in it, or your personal data is incomplete;
c. The right to restrict the processing we carry out in relation to your personal data;
d. The right to object to the processing we carry out in relation to your personal data;
e. The right to have the personal data we hold about you provided to you in a useable format;
f. The right to complain to a supervisory authority (in the UK this is the Information Commissioner’s Office) about how and/or why we are processing your personal data;
g. The right to tell us you no longer consent to us processing your personal data. In practice you will usually agree in advance to us using your personal data for marketing purposes and if you no longer wish us to use your personal data for marketing purposes, you can opt out of receiving such marketing messages at any time. You can do this either by unsubscribing from the marketing messages we send you or notifying us in writing at engagementteam@appreciategroup.co.uk
7.2 You can ask us to provide you with details of any personal data we hold about you. You may be required to pay us a fee for supplying this to you. Until 25th May 2018, this fee is £10. After 25th May 2018 you do not have to pay us a fee to access your personal data unless we believe your access request is unfounded, repetitive or excessive. In this case we may charge you a reasonable fee to access your personal data or we may decide not to comply with your request. We will notify you if this is the case. We will require you to provide appropriate evidence of your identity before we respond to your request. Typically, this identification evidence will be a photocopy of your passport or photo driving licence, which a solicitor or bank has certified as being a true copy of the original and a copy of a recent utility bill detailing your current address.
7.3 Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
7.4 If you think that any of the data we hold about you is incorrect or inaccurate, you can contact us to correct such data. Please contact us at engagementteam@appreciategroup.co.uk for these purposes.
8. Changes to our privacy policy
Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.
9. Information about us
This privacy policy relates to Park Retail Ltd (t/a Appreciate Business Services) are registered in England and Wales under company number 00402152 with a registered office at Valley Road, Wirral, Merseyside CH41 7ED, and can be contacted at engagementteam@appreciategroup.co.uk
Our data protection officer can be contacted at engagementteam@appreciategroup.co.uk
10. Any questions?
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to
Appreciate, at 20 Chapel Street, Liverpool, L3 9AQ
engagementteam@appreciategroup.co.uk